8 Reasons Why Dealing With Nature?s Corner Will Increase Your Category Profit

1) Future Growth in the Free Range Egg Market

• There is an opportunity for profit growth in the egg market as the Free Range industry expands at the expense of the cage bird industry.
• Current NZ Free Range sales are 6 to 9% of the national egg sales. In Australia the sales are 12 to 14% and Europe 20 to 25%.
• The NZ market is currently under supplied with the potential for 100% increase in sales. As Free Range eggs are of a higher value this potential growth would bring with it a significant increase in category profit.

2) Buying direct from the producer, no middlemen.

Some suppliers buy in pre-packaged product direct from a network of small producers and add a significant distributor?s margin. This adds unnecessary cost and restricts the product range they can offer. Nature?s Corner products are priced between the high cost range of Free range eggs and organic eggs. We are well placed to take advantage of future growth.

3) Large Family owned farm ensures stable supply.

Nature?s Corner has a large privately owned Free Range flock in the Auckland area. Nature?s Corner is a family owned farm currently supplying the wholesale market as well as 9 member supermarkets within the Foodstuffs chain. We have  eggs that can be immediately redirected to supermarkets if required.

4) No comparative pricing agenda.

Free range eggs supplied by some cage bird farmers are largely cost plus and maximize the Free Range niche market margin. They don?t want to compete with their own products resulting in the need to establish Free Range farms there-bye duplicating their current production facilities. However some large producers have noted the growth potential and are developing free range farms. Because of their cage bird affiliations they will never achieve SPCA approval.

5) Highest quality product guaranteed.

The owners of Nature?s Corner Ltd, the Schofield family, have been poultry farming for over 30 years. Cage birds until 1986, and Free Range since 1989. They are widely experienced and competent farmers who produce a top quality product proven in the market place.

6) Supplying for now and the future.

Market research has shown that many buyers of free range eggs prefer to  purchase their eggs from family farms with SPCA certification. Planning is under way for a new modern, fully automated production unit that meets SPCA standards, with room for long-term expansion.  The new plant will enable Nature?s Corner Ltd to remain competitive and meet market growth into the future.

7) Delivery and merchandising requirements well understood.

Nature?s Corner Ltd can and will provide the service necessary to meet each customers requirements.  We will deliver and merchandise at least twice per week, more often as required.

8) Aim is to build long term relationships.

It is our wish to build long term and profitable trading relationships with individual supermarket owners. We recognize that we can only achieve our production targets and growth if we provide quality, service and competitively priced products to enable our customers achieve theirs.